A(n)________ is a group of products that consumers may use together or perceive as similar in some way.
A)SBU
B)STP
C)product line
D)market segment
E)promotional service

Question

Quizplus · Accepted Answer

A product line is a group of products that consumers may use together or perceive as similar in some way. It is a subset of a company's overall product portfolio and may be marketed as a cohesive unit. Product lines are often managed as individual entities within a company, with their own branding, pricing, and promotional strategies.

A(n)________ Is a Group of Products That Consumers May Use