To determine how attractive a particular market is, using the BCG portfolio analysis, __________________ is established as one axis.
A) competitive intensity
B) sales dollars
C) market size
D) market growth rate
E) market profit potential

Question

Quizplus · Accepted Answer

The BCG portfolio analysis uses two axes: market growth rate and relative market share. The market growth rate represents the potential for growth and attractiveness of a market, while relative market share reflects a company's position within that market. Therefore, the answer is D, market growth rate.

To Determine How Attractive a Particular Market Is, Using the BCG