Using the BCG portfolio analysis,a "dog" should be phased out unless
A) its marketing manager is a champion of the product.
B) additional resources could increase its relative market share slightly.
C) it complements or boosts the sales of another product.
D) the market has a small chance of rebounding.
E) none of these. Dogs should be phased out.

Question

Quizplus · Accepted Answer

In BCG portfolio analysis, a "dog" is a product with low market share in a low-growth market and is generally considered for divestiture. However, if the dog product complements or boosts the sales of another product, it might be retained because it contributes to the overall portfolio by supporting more profitable products.

Using the BCG Portfolio Analysis,a "Dog" Should Be Phased Out