Abercrombie & Fitch, a clothing retailer, includes a "SHARE" link on the product pages of its website. This link encourages an Abercrombie customer to post a link (perhaps showing a new style of jeans)on Facebook or Twitter. Abercrombie & Fitch hopes that the customer's friends (who are probably very much like current customers)will click the link, visit the page, and make purchases. This is an example of a ________ growth strategy.
A)product proliferation
B)market development
C)market penetration
D)diversification
E)product development

Question

Quizplus · Accepted Answer

This is an example of a market penetration strategy, where Abercrombie & Fitch is trying to increase sales of its existing products (e.g., jeans) in its current market by encouraging current customers to share their products with their friends on social media, thereby aiming to boost sales through existing channels.

Abercrombie & Fitch, a Clothing Retailer, Includes a "SHARE" Link