Which of the following is the best way to build a sustainable competitive advantage using product excellence?
A) being the first to offer customers desired features, even if competitors can copy them easily
B) positioning the product using a clear, distinctive brand image
C) having the most features on each model
D) focusing on being cutting edge and continually eliminating older features that are still in use by customers
E) copying the market leader's features, but at a lower cost

Question

Quizplus · Accepted Answer

Positioning the product using a clear, distinctive brand image is the best way to build a sustainable competitive advantage using product excellence. This helps create a unique identity for the product that is difficult for competitors to replicate. A brand image can also enhance customer loyalty, making it less likely for customers to switch to another brand even if a competitor offers similar features. Being the first to offer desired features (A) or having the most features on each model (C) can be easily replicated by competitors. Focusing on being cutting edge and continually eliminating older features (D) can be expensive and may not always be desirable to customers. Copying the market leader's features at a lower cost (E) can lead to a price war and does not establish a sustainable competitive advantage.

Which of the Following Is the Best Way to Build