Value creation through place decisions for a consumer product involves
A) putting the product in the front of the store.
B) designing creative displays to capture consumers' attention.
C) pricing products differently at different stores.
D) making sure the product is available in the stores where customers will want to find it, and that it is always in stock so they can buy it when they want to.
E) focusing exclusively on Internet sales to reduce supply chain costs.

Question

Quizplus · Accepted Answer

Value creation through place decisions involves making the product easily accessible and convenient for the customers to purchase. Placing the product in the right stores where customers are likely to buy it and ensuring that it is always available in stock are important factors that contribute to value creation for the customer. Options A and B can be helpful in attracting customers' attention, but they do not necessarily ensure accessibility or convenience. Option C, pricing differently at different stores, may create confusion for customers and does not necessarily add value. Option E focuses exclusively on one channel and may not cater to the diverse shopping preferences of customers.

Value Creation Through Place Decisions for a Consumer Product Involves