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Allen Is in the Marketing Department of a Mid-Sized Firm

Question 110

Multiple Choice

Allen is in the marketing department of a mid-sized firm that develops and sells communications systems. He is proud of the Human Resources area in the company that provides the firm with excellent employees. Allen himself really enjoys his work, but he knows the work of HR helps create an operational advantage for the firm because of all of the following EXCEPT


A) customers appreciate the kind of service that knowledgeable employees provide.
B) employees play a major role in the success of the firm.
C) it is easier to communicate with and inspire the customer if the employees believe in what the firm is doing.
D) building customer loyalty depends on a committed workforce.
E) the company provides products with a high perceived value.

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