A marketing strategy identifies three things: ________,a related marketing mix,and the bases on which the firm plans to build a sustainable competitive advantage.
A) customer value
B) a mission statement
C) marketing metrics
D) a firm's target markets
E) a product plan

Question

Quizplus · Accepted Answer

A marketing strategy identifies a firm's target markets, which is crucial for developing an effective marketing mix and building a sustainable competitive advantage. Customer value and a product plan are also important considerations, but they are typically included as part of the overall marketing mix. A mission statement and marketing metrics can be useful components of a marketing strategy, but they are not essential.

A Marketing Strategy Identifies Three Things: ________,A Related Marketing Mix,and