A product that is in a high-growth market but has a low market share would be classified as ________ on the BCG matrix.
A) latent
B) dog
C) cash cow
D) star
E) question mark

Question

Quizplus · Accepted Answer

A product that is in a high-growth market but has a low market share is classified as a "question mark" on the BCG matrix. These products require further investment to increase their market share and potentially become stars, but if they cannot achieve this, they may become dogs.

A Product That Is in a High-Growth Market but Has