When a business buyer decides to change specifications such as quality or options associated with products he or she has purchased in the past,the buyer is engaged in a(n)__________ situation.

Question

Quizplus · Accepted Answer

A modified rebuy situation occurs when a buyer has purchased a product before but wants to make changes to the specifications such as quality or options. A new buy occurs when a buyer is purchasing a product for the first time, a straight rebuy occurs when a buyer is purchasing the same product with no changes, an adapted buy occurs when a buyer is modifying an existing product to better suit their needs, and a side by side buy occurs when a buyer is comparing products from multiple suppliers.

When a Business Buyer Decides to Change Specifications Such as Quality