The chair of the board of the local Humane Society chose the bank where the organization keeps its money; however,the office manager is the primary person who makes deposits,writes checks,and balances the account every month.The office manager is the __________ in the buying center for the bank account.
A) user
B) decider
C) gatekeeper
D) initiator
E) influencer
Correct Answer:
Verified
Q82: The office policy and procedure states that
Q86: The three types of buying situations
A) create
Q89: A buying center that makes its decisions
Q94: A(n)_ situation in B2B marketing is similar
Q101: The _ situation usually involves more members
Q105: When a business customer engages in a
Q108: If a B2B customer is satisfied with
Q108: A wholesaler is an example of a
A)
Q111: The local skydiving team is buying new
Q118: A(n)_ occurs when the purchasing agent orders
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