Why did Staples decide to partner with StickK.com to launch the "StickK to It! Business Challenge," which helps small businesses monitor their success?

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The partnership with StickK.com will help Staples achieve all of these goals: acquire more small business customers, build customer loyalty, increase brand awareness, and ultimately increase sales. By offering a tool to help small businesses monitor their success, Staples is positioning itself as a helpful and valuable resource for this customer segment, which could lead to increased loyalty and future sales. Additionally, the publicity surrounding the "StickK to It! Business Challenge" will increase brand awareness for Staples.

Why Did Staples Decide to Partner with StickK