When Motorola first entered the Mexican marketplace,the company wanted direct control of salespeople in major urban markets but was not as concerned about control in smaller areas of the country.Motorola probably used _________________ in major urban areas and _______________________ in smaller areas of Mexico.

Question

Quizplus · Accepted Answer

Motorola wanted direct control of salespeople in major urban markets, which suggests that they used a company sales force in these areas. In smaller areas, they were not as concerned about control, which suggests that they used manufacturer's reps in these areas.

When Motorola First Entered the Mexican Marketplace,the Company Wanted Direct