A product will likely remain in the maturity stage of the product life cycle until a superior product comes along to replace it.

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Quizplus · Accepted Answer

This is because in the maturity stage, sales growth has already peaked and is beginning to slow down. However, the product still has a significant share of the market and can continue to generate profits for the company. It will only be replaced by a superior product that offers more value to the customers, thereby attracting them away from the existing product.

A Product Will Likely Remain in the Maturity Stage of the Product