Brian is trying to sell a new line of ultrasound imaging equipment. Unlike existing technology, these machines are compact, creating the potential for general practice physicians to have and use them in their offices. Brian is trying to identify innovators in his market, knowing these customers will
A) spread positive word of mouth to other physicians.
B) buy one for each office in their practices.
C) reposition his products.
D) create demand among the late majority.
E) not need any service or support when using the product.

Question

Quizplus · Accepted Answer

Innovators are early adopters who are influential in spreading positive word-of-mouth about new products and technologies. They often have a strong network of colleagues and are eager to try new things. Therefore, identifying innovators in the market can help Brian create buzz and generate interest in his new line of ultrasound imaging equipment, ultimately leading to more sales.

Brian Is Trying to Sell a New Line of Ultrasound