When microwaves were new,they often cost over $300,were huge,and full of numerous settings and options.Brenda and Bart waited,concerned about potential health hazards and wishing for more choices in the market.By the time they purchased a microwave,sales had leveled off and prices had declined significantly.Brenda and Bart were part of the __________ diffusion of innovation group.

Question

Quizplus · Accepted Answer

Brenda and Bart waited until prices declined and sales leveled off, indicating they purchased the microwave after the early adopters and early majority, placing them in the late majority group.

When Microwaves Were New,they Often Cost Over $300,were Huge,and Full