When conducting exploratory research for her firm's new Internet anti-piracy software,Dee knows the most important question is
A) how long will it take to bring the software to market.
B) whether or not respondents would purchase the software if it becomes available.
C) who will determine the price to be charged.
D) where the product should be sold.
E) which computer trade show will be used to introduce the product.

Question

Quizplus · Accepted Answer

The most important question when conducting exploratory research for a new product is often whether or not there is a demand for the product among potential consumers. In this case, Dee needs to know if respondents would be willing to purchase the anti-piracy software if it becomes available. This information will help her determine if the product is worth investing in and developing further.

When Conducting Exploratory Research for Her Firm's New Internet Anti-Piracy