When McDonalds comes up with a new drink or sandwich for its fast food stores,they often market it in a dozen or so of their outlets.When they do this,they are engaged in:
A) pretesting.
B) product launch.
C) test marketing.
D) product development.
E) concept testing.

Question

Quizplus · Accepted Answer

When McDonalds markets a new product in a limited number of outlets, it is conducting test marketing. This allows them to evaluate how successful the new product will be and make any necessary changes before launching it nationally. Pretesting typically refers to testing the effectiveness of advertising or other marketing materials, while product development is the process of creating the actual product. Concept testing is typically done earlier in the product development process to get feedback on potential ideas or concepts. Product launch refers to the actual release of the product to the market.

When McDonalds Comes Up with a New Drink or Sandwich