Ken's new product seemed like a perfect new addition to the product line,but he was getting some pushback from distributors,who did not seem to want to take on the new product.What options would make the most sense for Ken?
A) Generate additional demand with customers so retailers and distributors will clamor for the product.
B) Offer to provide educational efforts if consumers don't understand the product.
C) Offer technical support to ensure consumers will be satisfied with the product.
D) Provide financial incentives for the distributors.
E) All of these.

Question

Quizplus · Accepted Answer

All of these options are viable solutions to address the pushback from distributors. Generating additional demand with customers can create a pull for the product, therefore increasing the interest from distributors. Offering educational efforts and technical support can help alleviate any concerns or uncertainties that distributors or customers may have. Providing financial incentives can also encourage distributors to take on the new product. A combination of these approaches may be the most effective way to address the pushback.

Ken's New Product Seemed Like a Perfect New Addition to the Product