Some products may stay comfortably in the maturity phase of the product life cycle often until a new product emerges to replace them.An example of such a mature product is:
A) e-books.
B) refrigerators.
C) the VCR.
D) smart phones.
E) None of these.No product can stay in the mature phase and survive for very long.

Question

Quizplus · Accepted Answer

Refrigerators have been in the market for decades and are considered mature products. They have not faced significant changes or innovations that would require them to move to a decline phase. Additionally, new technology or products have not replaced them yet.

Some Products May Stay Comfortably in the Maturity Phase of the Product