When a manufacturer launches a new product,it may offer __________ to wholesalers and retailers,including introductory price promotions,special events,and personal selling.

Question

Quizplus · Accepted Answer

Trade promotions are specifically designed to entice wholesalers and retailers to carry and sell a manufacturer's product. These promotions typically include introductory price promotions, special events, and personal selling to generate interest and increase sales. Trade shows and trade-in allowances are also common components of trade promotions, but trade discounts and trade budgets are not necessarily part of this marketing strategy.

When a Manufacturer Launches a New Product,it May Offer __________