Quitman had no idea how consumers would respond to a survey about attitudes toward a program opening up space travel to private citizens.He could use __________ to allow respondents to answer in their own words.

Question

Quizplus · Accepted Answer

A survey with open-ended questions would allow respondents to provide their own opinions and attitudes in their own words, which would be useful in a situation where Quitman is unsure of how consumers will respond to a new program. The other options either do not allow for open-ended responses (structured questionnaire) or are not appropriate for this type of research (observational study and experiment). Secondary data may also not be useful in this situation if the specific information Quitman is looking for is not available.

Quitman Had No Idea How Consumers Would Respond to a Survey