The text lists a number of major syndicated data services, including ACNielsen and SymphonyIRI. Obviously, these firms provide value to marketers or they would go out of business. What advantages do syndicated data services provide relative to marketers conducting primary research to address their research needs? What are the disadvantages associated with using syndicated data services?

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The Answer of The text lists a number of major syndicated data services, including ACNielsen and SymphonyIRI. Obviously, these firms provide value to marketers or they would go out of business. What advantages do syndicated data services provide relative to marketers conducting primary research to address their research needs? What are the disadvantages associated with using syndicated data services?

The Text Lists a Number of Major Syndicated Data Services