Of primary interest to marketers are __________ buyers.
A) centrally controlled
B) unqualified and underserved
C) qualified potential
D) first-time
E) C2C

Question

Quizplus · Accepted Answer

Qualified potential buyers are those who have shown some interest in the product or service but have not yet made a purchase. They are more likely to convert into actual buyers, making them of great interest to marketers. Centrally controlled and C2C buyers may be important in certain contexts, but they are not necessarily the primary focus for most marketers. Unqualified and underserved buyers are not likely to be a priority for marketing efforts, as they may not have the means or motivation to make a purchase. First-time buyers may also be of interest, but they are a subset of qualified potential buyers.

Of Primary Interest to Marketers Are __________ Buyers