Marketing has traditionally been divided into a set of four interrelated decisions known as the marketing mix, or four Ps, including all of the following EXCEPT
A) product
B) place
C) performance
D) promotion
E) price

Question

Quizplus · Accepted Answer

The four Ps of marketing are product, place, promotion, and price. "Performance" is not one of the traditional elements of the marketing mix.

Marketing Has Traditionally Been Divided into a Set of Four