Brian is struggling with the choice of publishing his new book,How to Cook Polish Barbeque,as an e-book or a paperback.Brian is addressing which core marketing aspect?
A) Developing a promotional plan
B) Managing the exchange function of marketing
C) Making product decisions
D) Deciding where and how to sell the product
E) Pricing the product

Question

Quizplus · Accepted Answer

Brian is addressing the product decision aspect of marketing, as he is trying to determine the format in which to publish his book.

Brian Is Struggling with the Choice of Publishing His New