Yesenia, the new university course scheduling manager, is struggling with adjustments to the fall schedule. She is trying to determine how to offer the classes students need at the times when students need them. Yesenia is struggling with the marketing function of
A) communicating the value proposition.
B) supply chain management.
C) creating value.
D) capturing value.
E) value co-creation.

Question

Quizplus · Accepted Answer

Yesenia is dealing with supply chain management, which involves ensuring that the right products (in this case, classes) are available at the right time and place to meet customer (student) needs.

Yesenia, the New University Course Scheduling Manager, Is Struggling with Adjustments