The importance of supply chain management is often overlooked in the study of marketing because
A) marketing has no responsibility for supply chain management.
B) supply chain management doesn't add much value for customers.
C) companies do not want customers to know anything about the supply chain.
D) many of the activities take place behind the scenes.
E) supply chain management is already transparent.

Question

Quizplus · Accepted Answer

Supply chain management involves activities such as sourcing, procurement, production, logistics, and distribution, which often take place behind the scenes. Therefore, it may not be apparent to customers how important it is to the overall marketing process. However, supply chain management plays a critical role in ensuring that products are adequately sourced, produced, and delivered to customers, which ultimately affects customer satisfaction and loyalty. Hence, although it is not directly related to marketing, the importance of supply chain management in achieving marketing objectives cannot be overemphasized.

The Importance of Supply Chain Management Is Often Overlooked in the Study