The traditional marketing channel through which consumers most often find and purchase goods and services is known as
A) B2B.
B) C2C.
C) D2C.
D) C2D.
E) B2C.

Question

Quizplus · Accepted Answer

B2C stands for Business-to-Consumer, which involves businesses that sell directly to individual consumers. This is the traditional marketing channel through which most goods and services are sold to consumers. B2B stands for Business-to-Business, which involves businesses that sell to other businesses. C2C stands for Consumer-to-Consumer, which involves transactions between individual consumers, such as through online marketplaces. D2C stands for Direct-to-Consumer, which involves companies selling their products directly to consumers without using intermediaries such as retailers. However, while D2C has become increasingly popular in recent years, it is not yet as widespread as the traditional B2C marketing channel.

The Traditional Marketing Channel Through Which Consumers Most Often Find