Many firms with complex products have missionary salespeople who assist customers with problems and implementation programs. These salespeople rarely sell products but often become involved in and knowledgeable about specific customers' needs and wants. These salespeople focus on a(n) __________ orientation with their customers.
A) transactional
B) external
C) relational
D) internal
E) divisional

Question

Quizplus · Accepted Answer

Missionary salespeople focus on building long-term relationships with customers and gaining in-depth knowledge of their needs and wants. This is indicative of a relational orientation, where the goal is to establish and maintain strong connections with customers, rather than simply completing transactions.

Many Firms with Complex Products Have Missionary Salespeople Who Assist