The goal of customer relationship management is to
A) manage every customer relationship differently.
B) manage every customer relationship to maximum short-term profitability.
C) eliminate customers who are profitable, but not highly profitable.
D) identify and build loyalty among a firm's customers.
E) generate relationships with all of a firm's customers.

Question

Quizplus · Accepted Answer

The goal of customer relationship management is to identify and build loyalty among a firm's customers. This involves cultivating a positive relationship with customers to encourage repeat business and foster brand loyalty. It may also involve personalized communication and offers to create a more tailored experience for the customer. Maximizing short-term profitability or eliminating less profitable customers does not align with the focus on building long-term relationships with customers.

The Goal of Customer Relationship Management Is to