Jenny,the delivery and sales representative for a beer distributor,is calling on a retailer and sees the shelves are almost empty.An unexpected sporting event held nearby resulted in a huge increase in sales.She calls her company's distribution manager and requests a special delivery for her customer.Jenny is providing the important marketing function of
A) advising production on how much product to make.
B) alerting the logistics department when to ship products.
C) advising the customer about new products and markets.
D) identifying opportunities to expand.
E) synthesizing and interpreting sales, accounting, and customer-profile data.

Question

Quizplus · Accepted Answer

Jenny is communicating with her company's distribution manager to request a special delivery for her customer. This means she is alerting the logistics department when to ship products, which is an important marketing function. A and D are not relevant in this situation. C refers to providing information to the customer about new products and markets, which is not happening here. E refers to synthesizing and interpreting data, which is also not relevant in this situation.

Jenny,the Delivery and Sales Representative for a Beer Distributor,is Calling