Marketing provides the critical function of __________ when companies expand globally.
A) managing production efficiency
B) understanding customers
C) managing personnel
D) forecasting economic growth
E) evaluating government stability

Question

Quizplus · Accepted Answer

Understanding customers is critical when expanding globally as it helps identify customer needs, preferences and behaviour across different cultures and regions. This information helps companies tailor their products, services and marketing strategies to target these customers effectively.

Marketing Provides the Critical Function of __________ When Companies Expand