Leah is the marketing manager for an electronics company.While on vacation in Ecuador,she visited electronics stores in the major malls in Quito,the capital city.Most of her company's products were available,except for smartphones.When she returned to work,she mentioned this observation to her international sales manager.Leah was providing the important marketing function of
A) advising production on how much product to make.
B) alerting the logistics department when to ship products.
C) engaging customers, developing long-term relationships.
D) identifying opportunities to expand.
E) synthesizing and interpreting sales, accounting, and customer-profile data.

Question

Quizplus · Accepted Answer

Leah is identifying a potential opportunity to expand the company's product offerings in Ecuador by noting that smartphones are not widely available in electronics stores. This demonstrates an important marketing function of identifying opportunities to expand the company's market share and product lines.

Leah Is the Marketing Manager for an Electronics Company