Greenbelt Construction has been a successful small home-building firm for years.The owner pays subcontractors slightly more than the usual rate for different tasks,reducing the company's gross margin.Greenbelt rarely changes subcontractors,has relatively few complaints from home buyers,and is able to get quick responses from subcontractors when buyers do have problems.Greenbelt is engaged in
A) a traditional transactional orientation.
B) C2C value-driven marketing.
C) effective supply chain management.
D) value cocreation.
E) a virtual monopoly.

Question

Quizplus · Accepted Answer

Greenbelt Construction's success is attributed to effective supply chain management, as the company pays subcontractors slightly more than the usual rate for different tasks, reducing the company's gross margin. Additionally, Greenbelt rarely changes subcontractors, has relatively few complaints from home buyers, and is able to get quick responses from subcontractors when buyers do have problems. This indicates that the company has a well-managed supply chain.

Greenbelt Construction Has Been a Successful Small Home-Building Firm for Years.The