A(n)__________ is the trade of things of value between the buyer and the seller so that each is better off as a result.
A) exchange
B) market segment
C) promotional plan
D) transactional orientation
E) relational orientation

Question

Quizplus · Accepted Answer

An exchange refers to a transaction where things of value are traded between the buyer and the seller, and both parties benefit from the transaction. It is the most appropriate choice among the given options. Market segment refers to a group of customers with similar needs or characteristics, promotional plan refers to a marketing strategy to promote a product, and transactional and relational orientation refers to different approaches to customer relationships in marketing.

A(n)__________ Is the Trade of Things of Value Between the Buyer