Supply chain management is also referred to as
A) delivery management.
B) marketing channel management.
C) production management.
D) retail management.
E) value proposition management.

Question

Quizplus · Accepted Answer

While supply chain management does involve the delivery of products and the management of production, it specifically refers to the coordination and management of all the stakeholders involved in the marketing channel. This includes suppliers, manufacturers, distributors, retailers, and customers. Therefore, choice B, marketing channel management, is the most accurate description of supply chain management. The other choices are either too narrow or do not encompass all the aspects of supply chain management.

Supply Chain Management Is Also Referred to as