If you ever watched a television commercial and at the end of the message wondered what was being promoted,you may had trouble __________ the IMC message.

Question

Quizplus · Accepted Answer

Decoding is the process of interpreting the message that has been encoded by the sender. In this case, the viewer is having trouble interpreting the message being promoted in the commercial, which indicates a difficulty in decoding the integrated marketing communication (IMC) message. The other options (transmitting, precoding, encoding, tracking) do not accurately describe this process.

If You Ever Watched a Television Commercial and at the End