Compared to mass media advertising,a key advantage of direct marketing is

Name: Compared to mass media advertising,a key advantage of direct marketing is
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Direct marketing allows for personalization of the message, which is not possible in mass media advertising where the message is broadcasted to a large audience without considering individual preferences and interests. Direct marketing allows marketers to tailor their message to the specific needs of individual customers or target groups.

Compared to Mass Media Advertising,a Key Advantage of Direct Marketing