Sales of private-label brands continue to decline in the United States,particularly in big-box stores such as Costco.

Question

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This statement is incorrect. Sales of private-label brands in the United States have actually been increasing in recent years, with growth outpacing that of national brands. According to Nielsen data, private-label sales grew 4.4% in 2019, while national brand sales only grew 1.1%. Additionally, big-box retailers such as Costco have been successful in selling their own private-label brands, which account for a significant portion of their sales.

Sales of Private-Label Brands Continue to Decline in the United