__________ is the number of items within a product line.

Question

Quizplus · Accepted Answer

Product line depth refers to the number of items within a product line. Brand equity refers to the value a brand adds to a product or service. Product line breadth refers to the variety of product lines offered by a company. Product mix depth refers to the number of variations offered for each product in the product mix. Product mix breadth refers to the number of different product lines offered by a company.

__________ Is the Number of Items Within a Product Line