Nora is deciding whether to purchase brand-name sneakers or a less expensive store brand.She has purchased other shoes with the same brand name in the past but was only marginally satisfied.In this situation,Nora is likely to purchase the store-brand sneakers because they offer

Question

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Nora was not completely satisfied with the previous brand-name shoes she bought, so she is likely looking for greater perceived value, which can be found in the less expensive store-brand sneakers.

Nora Is Deciding Whether to Purchase Brand-Name Sneakers or a Less