Brand dilution occurs when

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Brand dilution occurs when brands are overextended and customer perceptions about the core brand are adversely affected. This happens when too many products or product categories are introduced under the same brand name, which can create confusion or weaken the brand's identity and image in the minds of consumers. It can also occur when the new products fail to meet the expectations of consumers or are not consistent with the brand's core values and positioning. This can lead to a loss of trust and loyalty among consumers, as well as a decline in sales and market position.

Brand Dilution Occurs When