Another name for brand repositioning is

Question

Quizplus · Accepted Answer

Brand repositioning is commonly known as rebranding, which involves changing the brand's image or perception in the market to attract a different target audience or to differentiate it from competitors. Choice A, strategic brand alteration, could be a part of the rebranding process, but it does not fully encompass it. Choice B, change management, refers to the process of managing changes within an organization, which may include rebranding but is not specifically about it. Choice D, perception tracking, involves monitoring and analyzing how customers perceive a brand, which can inform rebranding efforts but is not synonymous with the process. Choice E, brand scaling, refers to the process of expanding a brand's presence, which is not necessarily the same as changing its positioning.

Another Name for Brand Repositioning Is