When Conducting Marketing Research,researchers Assess the Value of a Project

When conducting marketing research,researchers assess the value of a project through benefit-cost analysis,which weighs

A) the benefits of answering questions against the cost of the research.
B) the benefit of qualitative research against the cost of quantitative research.
C) the benefit of primary data research against the cost of secondary data research.
D) the benefit of a data warehouse against the cost of syndicated data.
E) the benefit of internal secondary data against the cost of external secondary data.