Wanda and Jim are working on a research project to anticipate customer attitudes toward a proposed new-product line for their company.They have worked with the marketing manager to determine the answers that are needed and have created a detailed design of the project.Their next logical step will be to

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After creating a detailed design of the research project, the next step for Wanda and Jim is to begin collecting data. This is the primary purpose of any research project, and is necessary to obtain the information needed to anticipate customer attitudes toward the proposed new-product line. Developing a budget, summarizing preliminary conclusions, recommending changes, and analyzing the data may all come later in the research process, but data collection is the logical next step after design.

Wanda and Jim Are Working on a Research Project to Anticipate