After reviewing the existing data on seasonal spending by his company's customers,Marvin decided he needed to collect new information to address his research questions.Marvin will need __________ data to address the questions in his marketing research study.

Question

Quizplus · Accepted Answer

Since Marvin needs new information to address his research questions, he needs to collect data from scratch through surveys, interviews, or observations. This type of data is known as primary data, which is specifically gathered for a particular research study.

After Reviewing the Existing Data on Seasonal Spending by His