Zan wants to collect considerable information about the current opinions of his 10 most important customers.Zan will probably use the __________ research method.

Question

Quizplus · Accepted Answer

The most appropriate research method for Zan would be in-depth interviews as he wants to collect considerable information about the opinions of his 10 most important customers. In-depth interviews provide an opportunity for Zan to learn about the customer's motivations, opinions, and attitudes in detail, and to obtain more comprehensive responses to his questions than other research methods, such as observation or social media monitoring. Experimental research is not suitable for this situation as Zan is not testing a hypothesis or manipulating any variables. Primary data mining, while useful for large amounts of data, may not be effective for the detailed insights that Zan requires.

Zan Wants to Collect Considerable Information About the Current Opinions