What Is Neuromarketing

What is neuromarketing?

A) The analysis of consumer comments on social media in order to understand consumers' thoughts and opinions.
B) The use of psychological principles to design marketing research studies.
C) The use of EEG scanners to measure consumers' brain waves.
D) The use of neural networks to perform data mining and develop marketing insights.
E) The use of in-depth interviews to map detailed networks of information storage in the brain.