Many Hollywood movie stars were among the first to buy electric and hybrid vehicles.These stars often become __________,influencing other consumers' behavior.

Question

Quizplus · Accepted Answer

Reference groups are groups of people individuals look to for guidance and inspiration in their behavior, values, and attitudes. Hollywood movie stars, especially those who are early adopters of new technologies like electric and hybrid vehicles, can act as reference groups, influencing the purchase decisions of their fans and followers.

Many Hollywood Movie Stars Were Among the First to Buy